SEARCH ENGINE MARKETING
Getting your website high on search results isn't a mystery... it's just a process that needs to be done right!
OUR PROCESS
Search Optimization
We complete a thorough SEO checklist to identify all possible opportunities and deficiencies that contribute to your website’s online search performance. Whether we’re writing unique meta descriptions throughout your site or overhauling proper web content and navigation flow to increase click-through rates, our detailed search optimization process will yield a positive user experience the moment you submit a search engine query.
Keyword Discovery
We will start off our keyword research process by identifying top keyword search terms in your industry derived from our keyword evaluation tools. We then research the competitive landscape for those selected keywords to identify the types of content and sites ranking on those search result pages.
On-page Optimization
Using your customer targeted keyword sets, we will optimize specific on-page elements and meta data which are vital factors that help search engines understand the makeup and content of your web pages. This can include writing unique alt, title, H1, H2, and H3 tags, meta keyword integration, keyword pic and page speed optimization, pic compression, and adding relevant schema markup where need be. We also optimize your site’s content through strategic internal linking and keyword placement.
Local SEO
Local business listings such as Google+, Google Business and Bing Local are crucial in generating local leads to your business. They also will rank exceptionally well when set up properly. We fully optimize your local listings and execute dynamic strategies to increase your local visibility for search results and increase customer engagement.
Link Building Implementation
Your website’s domain authority, which factors in to your search ranking, is not only based on just your site’s makeup but also unique and relevant content linking to your site. This includes social media, directory listings and basic website linking. To help strengthen your site’s value in the eyes of the search engines, we implement a detailed link building network of social media and directory websites such as Facebook, Twitter, YouTube, Yelp, YP, etc. We not only get your business listed with links coming back to it, but we also optimize those listings and maintain updates on a continual basis where need be. So, your site will get new, relevant and optimized content linking back to your site, thus increasing your site’s search value. This includes re-optimizing listings that may already have been created as well.
Website Analytics
We provide detailed tracking on your website to measure the success of your internet presence such as traffic, visitor engagement, traffic sources, page views, calls, form fill outs and much much more. We can analyze results on a daily, weekly, or monthly basis to identify new opportunities and to be certain we are meeting your expectations.
SEARCH ENGINE MARKETING RESULTS
80% of searches are done on Google and 75% of people never leave the 1st page search results
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